GTM Server-Side Tagging Fundamentals

Learn how to deploy a tagging server on Google Cloud Platform and set up tags on a server.

https://developers.google.com/tag-platform/learn/sst-fundamentals

sudo yum install -y docker

sudo service docker start

sudo docker run -d -p 80:8080 -e CONTAINER_CONFIG='ENTER_YOUR_SECRET_HERE' gcr.io/cloud-tagging-10302018/gtm-cloud-image:stable

GTM Server - Online

Now visit healthy endpoint. You should get ok.

http://18.191.123.32:8080/healthy

GA 4 Dual Tagging

There will be two transports. One for the Google and one for our own GTM server.

Parallel Measurement

Dual-tagging here means that you essentially duplicate your existing tagging to collect data to a GA4 property for client-side hits and to a GA4 property for server-side hits.

GA4

Create a new GA4 property for server side (Dual Mode)

Course Completed